Christian Casto

Christian CastoChristian CastoChristian Casto
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      • Work Samples
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Christian Casto

Christian CastoChristian CastoChristian Casto
  • Home
  • About
  • Portfolio
    • Education & Experience
    • Work Samples
  • Blog
  • Contact Me

Education

West Virginia University, Morgantown, WV

Bachelors of Science in Business Administration

Expected: Dec 2022 


Major: Marketing

Area of Emphasis: Digital marketing Promotions

Minor: Hospitality & Tourism


GPA: 3.37          Major: 3.36

   AoE: 3.75          Minor: 3.67  



Professional Experience

Internal Media Manager                                        Mtn Craft & M&S Consulting | Fairmont, WV                               June 2022 — Present           


  • Managed and scheduled social media content for each month                           
  • Filmed social content videos for Instagram, Facebook, TikTok and LinkedIn           
  • Created copy for social posts that represented the brand correctly                    
  • Presented analytical reports to coworkers on a weekly and monthly basis        
  • Constructed branded graphics in Canva for social media posts         


  Banquet Server/Setup Attendant               Morgantown Marriott at Waterfront Place | Morgantown, WV         June 2022 — October 2022  

               

  • Ensured the correct and timely set up of all Banquet Event Order functions     
  • Serve food and beverage items to guests in a friendly, enthusiastic, professional, and timely manner
  • Gathered and coordinated all equipment necessary to service banquet event               

 

  Governor’s Intern                                     West Virginia Department of Tourism | Charleston, WV                             May 2021 — January 2022  

               

  • Refreshed website content and partner listings for the current ad campaign    
  • Collaborated with Social Media Coordinator on blog content and creation that promoted company partners
  • Authored and copywrote picturesque content that met brand standards          


Google Ads Account Manager                                                Valet Seller | Remote                                                     March 2021 — April 2021 


  • Successfully ran search and display ad campaigns in the ecommerce industry
  • Created multiple ads with excellent ad strength                                                     
  • Listed keywords that executed an above average click through rate of 7.29%  
  • Search ad with 2,000 impressions, 104 clicks, and a click through rate of 5.20% 
  • Fabricated an ad group with a click through rate of 6.21%                                    

                                  

   Lifeguard                                                   Poca Hunting, Fishing, and Recreation Club | Poca, WV                              April 2018 — August 2018

 

  •  Effectively cleaned and maintained the pool and pool deck                                 
  •  Collaborated with fellow lifeguards to ensure safety of the guests                     
  •  Translated pool rules to guests to make certain of a safe environment             
  •  Adapted and prepared the pool and pool deck for rough weather                     
  •  Coordinated and supervised special events that brought in new guests           


Crew Trainer                                                                  McDonald’s | Hurricane, WV                                                       May 2016 — April 2018

 

  • Efficiently took customers’ orders and assembled their meals in a timely and safely manner
  • Addressed kitchen staff and management on special requests, dietary needs, and customer allergies
  • Learned new menu items and recipes quickly to have great window times      
  • Trained and supervised new employees of job duties                                           
  • Operated and maintained workstations that met health guidelines                   

               

Software & Tech Skills

  

  • Google Analytics 
  • Canva
  • HubSpot  
  • Hootsuite
  • Canva  
  • SEMrush
  • Venngage  
  • Adobe CS
  • WordPress  
  • CrowdRiff
  • Basecamp
  • Facebook Ads Manager
  • AirTable
  • Later
  • Customer Relationship Management



Awards

Dean's List

Fall 2020

Spring 2021

Fall 2021

Fall 2022


President's List

Spring 2022

 

American Marketing Association 

Member of the Month 

March 2021






Clubs & Organizations

  

University of Mount Union Men’s Lacrosse

Athlete  

Sep 2019 — May 2022


 West Virginia University Men’s Lacrosse 

Vice President & Captain  

Sep 2019 — May 2022 


American Marketing Association (AMA)

Member 

Feb 2021 — Dec 2022  


 Prospect & Price Creative 

Brand Manager      

July 2022 — Dec 2022  


 The National Society of Leadership & Success (NSLS) 

Member   

Oct 2022 — Present 


ccasto02@gmail.com


Copyright © 2022 Christian Casto - All Rights Reserved.


Last Updated 5/24/2022

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